Arachnys Investigator

We were tasked with building and launching an international digital strategy for a fintech SaaS company based in London and New York. Adwords was the primary channel, with campaigns launched in 3 Countries targeting highly relevant albeit expensive keywords. Site extensions worked very well, promoting testimonials, videos and links to blog posts. Linkedin in-mailing was used to promote specific solutions to relevant job title users. While a highly targeted content strategy was tested to promote blog posts to business users. Re-targeting was key, as a high ticket item, to reaffirm the solution to their problems and encourage free demos and trials. Here Adroll was used to display images with testimonials.

We delivered:

  • 25 demos of the software
  • Built a healthy retargeting list of 2000 users
  • 5 inbound phone enquiries tracked

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